Shh’ is the latest celebrity perfume brand to create controversy in the UK. It seems everyone has an opinion on the Jade Goody perfume and how she made her way to fame.
Perfume brands are usually the most popular perfumes on the market. Celebrities have come to realise that they too, can have their own perfume brand and gain perfume sales.
Jade Goody is the perfect example of celebrity perfume branding.Jade Goody’s perfume “Shh” is one that has been popular in the UK and continues to excel in sales. Despite Goody’s perfume no longer being stocked in popular store ‘The Perfume Shop’ her fragrance continues to sell worldwide.
The controversy surrounding Goody’s comments on UK Big Brother, lead the perfume shop to cease in stocking the popular perfume. She rose to fame in 2002 after coming runner-up in the third UK Big brother series. She then launched her own products after the eviction, “Shh” perfume being the most popular product.
Shh was released in 2005 and is cased in a bold, brash bottle. It is compared to Goody herself and exudes confidence. It is a sweet smelling perfume and is one of the most affordable celebrity brands. This perfume is designed for young girls and teenagers as it is a sweet, fruity smell.
Shh’s Top Notes are: Citrus Notes, Bergamot, Cassis. Middle Notes: Pink pepper, Cinnamon, Cumin, Freesia, Jasmine Rose, Iris. Base Notes: Sandalwood, Patchouli, Vanilla, Amber Moss and Musk” and has been made for Jade by Jigsaw. In conclusion it is a good perfume for young women and provides a sweet smell for those warm, summer days.